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Supply Chain Engineering in China’s Retailing Industry: A Case of Meiyijia,2017

万人红黑大战 www.zhaoyun66.com Xin TIAN
Research Center on Fictitious Economy and Data Science, Chinese Academy of Sciences, Beijing 100190, China; 

School of Economics and Management, University of Chinese Academy of Sciences,Beijing 100190, China
E-mail: tianx@ucas.ac.cn

 

Chunlin LUO
School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190,China; 

School of Information Technology, Jiangxi University of Finance and Economics, Nanchang 330013, China

E-mail:chunlinluo@126.www.zhaoyun66.com

 

Shouyang WANG
Academy of Mathematics and Systems Science, Chinese Academy of Sciences, Beijing 100190, China;
School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190, China

E-mail: sywang@amss.ac.cn

 

Yuzhang DING
Shanghai HEADING Information Engineering Co., Ltd, Shanghai 201112, China; 

Research Center on Fictitious Economy and Data Science, Chinese Academy of Sciences, Beijing 100190, China
E-mail: dingyuzhang@万人红黑大战 www.zhaoyun66.com

 

Abstract This paper addresses the supply chain engineering and its application in China’s retailing industry. Based on the approaches of systems engineering, we propose the concept of supply chain engineering, which applies the idea of supply chain management to the engineering practices through the advanced information and management technology, to integrate the supply chain system and optimize its operations. We then illustrate the application of the supply chain engineering in China’s retailing industry. In such practices, we developed the virtual retailing enterprise mode and the FROM-SCM system, and designed the sales assistant etc. Such theory and practices are successfully applied in Meiyijia, which has transformed Meiyijia from a traditional retailer to a modern service enterprise, and the profits are resulted from the service fees rather than the traditional surplus between buying and selling prices. Now Meiyijia has built an ecosystem with the retailer in the core, the headquarter as the service platform. The success of Meiyijia in recent years shows the effectiveness of the supply chain engineering.


Keywords supply chain engineering; virtual retailing enterprise; Meiyijia; virtual business


 

1 Introduction

 

2 Supply Chain Engineering
2.1 Introduction to Supply Chain Engineering

2.2 Integrating the System and Optimizing Its Operations

 

3 Supply Chain Engineering in China’s Retailing Industry

3.1 Strategic Planning: Virtual Retailing Enterprise Mode

3.2 Tactical Planning: FROM-SCM System

3.3 Operation and Execution Planning: Sales Assistant etc.

 

4 The Application of Supply Chain Engineering in Meiyijia
4.1 History of Meiyijia

4.2 The Applications of Supply Chain Engineering in Meiyijia

 

5 Conclusion


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